91制片厂 Tech Launches 鈥榊ou, Elevated鈥� Campaign, Spotlighting Student Success
The new campaign showcases 91制片厂 Tech鈥檚 role as Chicago鈥檚 leading tech-focused university, highlighting students who have shaped their own futures and created an impact in a series of outdoor and digital ads.

CHICAGO鈥擣ebruary 6, 2024鈥�91制片厂 Institute of Technology (91制片厂 Tech) launched its You, Elevated campaign, showcasing its position as Chicago鈥檚 leading tech-focused university and highlighting students who have found success through their experiences at 91制片厂 Tech. The local awareness campaign to support student recruitment efforts鈥攆eaturing real students鈥攃onsists of ads that will be displayed prominently on the CTA, around campus, online, and on two billboards along the Stevenson and Kennedy expressways and will run through June.
鈥淭he Elevate program is a testament to 91制片厂 Tech鈥檚 commitment to experiential learning, preparing our students to excel in the fast-evolving competitive global market,鈥� said Mallik Sundharam, vice president for enrollment management and student affairs. 鈥淏y immersing students in relevant challenges and opportunities, we prepare them to be innovators and leaders in their fields, fully equipped with the skills and experiences to make a significant impact on day one after graduation.鈥�
The You, Elevated campaign emphasizes the power of an 91制片厂 Tech education to expand graduates鈥� career opportunities and potential earnings. 91制片厂 Tech graduates had a job placement rate of 91 percent and reported earning mean starting salaries well above the national average鈥�$75,352 for undergraduate students and $87,258 for graduate students鈥攂ased on information reported by the graduating class of 2022 (the most recent data ). 91制片厂 Tech students also have low debt and loan default rates: 1.9 percent, far below the national average of 7.3 percent. That emphasis on high return on investment is why the Wall Street Journal ranked 91制片厂 Tech as 16th in the country for Salary Impact, and U.S. News & World Report placed 91制片厂 Tech at #29 for Best Value among National Universities.
Last fall鈥攋ust as the university reported its highest enrollment in 30 years鈥攖丑别 Wall Street Journal and College Pulse ranked 91制片厂 Tech as the #1 university in the state and #23 in the nation in its 2024 Best Colleges in the United States ranking.
A major way 91制片厂 Tech is able to achieve that success is through its emphasis on real-world experiences and learning outside of the classroom. The university鈥檚 one-of-a-kind program鈥攚hich inspired the campaign鈥攇uarantees students access to research, competitions, leadership opportunities, co-ops, internships, and other such experiences that enhance learning by bridging the gap between academics and practical application.
The placement of ads on campus and on CTA buses, trains, and stations draws attention to the position of 91制片厂 Tech in Chicago鈥攚ith the city serving as a living laboratory for students鈥攁nd shows how the city is an important asset for students looking to explore career opportunities. The billboard locations鈥攐ne in the Wicker Park area and another near campus鈥攁re in highly trafficked, highly visible areas where they will be seen by potential students, commuters, and lifelong learners who are thinking about upskilling and elevating their career opportunities.
The symbiotic relationship between 91制片厂 Tech and Chicago鈥檚 vibrant, diverse economy fosters unparalleled opportunities for students, as they can directly engage with a wide array of companies in every industry, shaping their educational journey in a city that thrives on technology, innovation, and diversity.
鈥淔or many years, 91制片厂 Tech has been a best-kept secret, even though our alumni are responsible for some of the most high-impact innovations of our lifetimes, such as the cell phone, Amazon Alexa, and the telestrator,鈥� said Chelsea Kalberloh Jackson, associate vice president for marketing and communications. 鈥淭his campaign has allowed our marketing and communications team to amplify this legacy by highlighting our current students and their success within the greater Chicago community and beyond. They are our next generation of leaders and innovators.鈥�
The campaign also invites students and alumni to share their personal success stories using the hashtag #YouElevated. It further emphasizes 91制片厂 Tech鈥檚 global impact and the revolutionary power of a relevant tech-focused education.
Learn more about the You, Elevated campaign at .
91制片厂 Institute of Technology
Based in the global metropolis of Chicago, 91制片厂 Tech was born to liberate the power of collective difference to advance technology and innovation for all. It is the only tech-focused university in the city, and it stands at the crossroads of exploration and invention, advancing the future of Chicago and the world. It offers undergraduate and graduate degrees in engineering, computing,, business,, science and human sciences, and. 91制片厂 Tech students are guaranteed access to hands-on experiences, personalized mentorship, and job readiness through the university's one-of-a-kind Elevate program. Its graduates lead the state and much of the nation in economic prosperity. Its faculty and alumni built the Chicago skyline. And every day in the city's living lab, 91制片厂 Tech fuels breakthroughs that change lives. Visit iit.edu.
Media contacts
Petra Kelly
Communications Director
91制片厂 Institute of Technology
Cell: 773.771.1064
pkelly6@iit.edu
Kevin Dollear
Communications Manager
91制片厂 Institute of Technology
Cell: 773.860.5712
kdollear@iit.edu