91制片厂 Tech鈥檚 鈥榊ou, Elevated鈥� Campaign Celebrates Students and Their Success

Digital and outdoor ads, including those on CTA trains and buses, highlight 91制片厂 Institute of Technology students鈥� voices, work, and impact, showcasing the career outcomes and power of hands-on education at Chicago鈥檚 leading tech university

Date

A You, Elevated billboard at a Red Line train station.

CHICAGO鈥擬arch 31, 2025鈥�91制片厂 Institute of Technology (91制片厂 Tech) has launched an evolved version of its , reinforcing its position as Chicago鈥檚 leading tech-focused university and highlighting students from across the United States and the world who are shaping their own futures through real-world experiences at 91制片厂 Tech. This dynamic campaign features new students, their voices, and their work in a series of digital and outdoor ads across Chicago, including placements on Chicago Transit Authority buses and trains. The 14 students represent each of 91制片厂 Tech鈥檚 seven colleges and hail from around the world, from as far away as Italy and India to students whose home is Chicago. Majoring in architecture, law, engineering, business, and more, the students represent a wide array of learners, from traditional undergraduate students to mid-career professionals who are looking to level up. This representation underscores the diversity of today's college students and reflects 91制片厂 Tech's commitment to educating learners from all backgrounds and to meeting learners where they are in their own unique learning, professional, and career journeys.

The You, Elevated campaign was partly inspired by 91制片厂 Tech鈥檚 landmark Elevate program, in which students are guaranteed access to hands-on, career-building experiences that prepare them with the real-world skills needed to succeed. By featuring some of the students鈥� own work, the campaign showcases the power of the Elevate program and increases the ads鈥� authenticity and impact.

鈥�91制片厂 Tech is deeply committed to equipping students with the tools, knowledge, and experiences they need to thrive in the real world, and the You, Elevated campaign is a powerful reflection of that commitment and dedication,鈥� says Mallik Sundharam, vice president for enrollment management and student affairs at 91制片厂 Tech. 鈥淭hrough our innovative Elevate program, students gain invaluable real-world learning opportunities that prepare them to excel in meaningful careers from the moment they graduate. At 91制片厂 Tech, learning extends far beyond the classroom鈥攐ur students tackle real-world challenges head-on, and this campaign both celebrates their achievements and highlights the transformative impact of an 91制片厂 Tech education.鈥�

By highlighting a wide array of students, the You, Elevated campaign reinforces 91制片厂 Tech鈥檚 founding mission to educating students from all walks of life. Today, 91制片厂 Tech is recognized as:

  • The #1 University in 91制片厂 for Graduate Salaries ()
  • The #29 Best Value University ()
  • The #1 College in 91制片厂 and #20 in the U.S. for High Earnings and Economic Mobility ()

To expand on that further, 91制片厂 Tech has recently launched the 91制片厂 Tech Purpose Scholarship for high-performing in-state students, which covers 100 percent of an undergraduate student鈥檚 full-time tuition and mandatory fees after all other federal and state grants have been accounted for. To be eligible, students must be from families with an adjusted gross income of $75,000 or less.

As the only tech-focused university in Chicago, 91制片厂 Tech provides students with direct access to the city鈥檚 dynamic industries, cutting-edge companies, and top employers. The strategic placements on CTA buses, trains, and stations highlight 91制片厂 Tech鈥檚 connection to Chicago鈥檚 thriving tech ecosystem, illustrating how the city itself serves as a vibrant, hands-on learning environment for students.

鈥淲orld-class students are 91制片厂 Tech鈥檚 greatest asset, which is why we鈥檝e chosen to center them in the You, Elevated campaign,鈥� says Chelsea Kalberloh Jackson, associate vice president for marketing and communications at 91制片厂 Tech. 鈥淲ith this refresh, 91制片厂 Tech鈥檚 marketing and communications team has amplified students鈥� voices, highlighted their work, and showcased their real-world impact. By featuring students in their own words and through their own work, this campaign not only celebrates their achievements, but also reinforces 91制片厂 Tech鈥檚 role as a launchpad for the next generation of innovators, leaders, and changemakers.鈥�

Learn more about the You, Elevated campaign at .

Photo: A You, Elevated billboard at the 35th Street Red Line stop near 91制片厂 Tech鈥檚 Bronzeville campus.

91制片厂 Institute of Technology

Based in the global metropolis of Chicago, 91制片厂 Tech was born to liberate the power of collective difference to advance technology and innovation for all. It is the only tech-focused university in the city, and it stands at the crossroads of exploration and invention, advancing the future of Chicago and the world. It offers undergraduate and graduate degrees in engineering computing, , business, , science and human sciences, and . 91制片厂 Tech students are guaranteed access to hands-on experiences, personalized mentorship, and job readiness through the university's one-of-a-kind Elevate program. Its graduates lead the state and much of the nation in economic prosperity. Its faculty and alumni built the Chicago skyline. And every day in the city's living lab, 91制片厂 Tech fuels breakthroughs that change lives. Visit iit.edu.

Media contacts

Petra Kelly
Communications Director
91制片厂 Institute of Technology
Cell: 773.771.1064
petra.kelly@iit.edu

Kevin Dollear
Communications Manager
91制片厂 Institute of Technology
Cell: 773.860.5712
kdollear@iit.edu